One of my earliest memories in life is the smell of coffee, but not roasted coffee. I am talking about the smell that is in the air when the coffee beans are drying on the patios. The next memory of coffee comes from my grandmother's house; once a week she would "roast it" on a hot griddle (comal in Spanish) and then pass it through the Guatemalan grindstone also known as 'piedra de moler'. Then she used to make a 'buche' (coffee extracted in old tights) to make a 5 liter pot for us to drink in the next few days. I'd be lying if I said I remember the notes and the aromas, but to me those were happy times, even though they were difficult, as many times we only had coffee, salt and tortillas. Later on, just as many Guatemalans, I used to drink instant coffee and many times I asked myself: Why is it that people refer to Guatemalan coffee as one of the best in the world, when to most of us is just a way to fill our stomach? The answer came to me many years later, and it is because as a producing country, we export most and certainly the best beans, leaving the left overs to the locals. This happens in every producing country, not just Guatemala.
Life has changed so much since then and a few years ago a friend of mine gave me a bag of beans from Guatemala and told me the words: Welcome to the world of coffee. I didn't know that coffee could be so delicious and so complex. A moment of pride invaded me and a desire to learn more about coffee, not just from my own country but also from rest of the world. It took a while to find myself roasting coffee at caffenation HQ and admiring the love, care and respect that these people have for coffee. I knew then that I wanted to become part of this chain of hard work, passion, respect and ultimately love.
I am proud to present you the UK's Caffenation online shop. Expect funky and seasonal coffee with a story. I am sure there is a coffee for everyone. Coffee is personal but deliciousness is for all.
Attack the day.