Posts tagged: respect

Thank you.

Thank you.

I often ask people who work in coffee, in which industry they think they work, and the answer is almost always the same… “I work in the Speciality Coffee industry”. I disagree. One of the first things I tell the baristas at Kofra and at G&G is this: We work in the SERVICE industry, it happens that our product is coffee, it happens that we care about coffee, but let’s never forget that we work in the service industry.

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