The way we see it, coffee is pretty special.
It takes a lot of people and a lot of care to get it right
– farmers, pickers, buyers, and roasters all putting in the hours. We know that we’re the last step in a long line of hard-working, passionate people. It’s why we think we owe it to them to get it right. To serve the best coffee we can.
It all started with the dream of selling coffee, good coffee, exceptional coffee. A one man operation, roasted by the best in the world. I still remember when brewing the first filters at Kofra, my thoughts were: I can’t believe I am doing this professionally and most importantly, that people are willing to pay me money for it. What a dream!
As a Guatemalan, I learned very early in life that coffee as a product is as much about people as it is about beans, not just the people working in coffee bars but the people in producing countries. Every time I think back on my childhood, the kids I played football with on the streets of Xela, my hometown, come to my mind.
One of my earliest memories is the smell of coffee, but not roasted coffee. I am talking about the smell in the air when coffee beans are left to dry out on patios.